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What is LYNX?
LYNX is an AI powered prediction system that analyzes user interactions and online behavior as well as product attributes to generate high value recommendations for your customers.
By instantly understanding your customers' profiles, LYNX delivers relevant recommendations showing products that are more likely to capture their interest, exploiting:
- past onsite browsing behavior
- similarities across products and users
- cross-user behavioral patterns to discover similarities between users, products or both
All in real-time, on-demand, using the latest data.